Institutional Advancement is responsible for community relations and for promoting and marketing Philander Smith College, as well as its many programs and services, to a wide variety of college constituencies. Our primary objectives are to:
The Office of Public Relations is the major protector and promoter of the Philander
Smith image, concerning itself with the obvious, such as college publications, the
Web site, events and media relations, as well as providing major input regarding the
College's signage, colors, logo, banners, use of facilities by outside groups, landscaping
and other matters that affect the public's perception of the institution.
The Office of Public Relations is responsible for enhancing and advancing the reputation of Philander Smith College. The office is responsible for:
Reporters or media outlets wishing to conduct photo or video shoots on campus must also obtain proper clearance from the Office of Public Relations. No media outlet will be permitted to bring any camera or recording devices on campus without prior notification. No on-campus live shots will be permitted of broadcast crews who have not received prior consent.
Faculty Sources on Call
When news breaks or you’re tracking a trend, let a Philander Smith College expert add depth to your story. The Office of Public Relations can match reporters with knowledgeable faculty experts. In order to access one of our faculty or administrators please contact Michael Hutchinson at (501) 370-5310 or via e-mail at firstname.lastname@example.org .
Visual Identity Program & Guidelines
Philander Smith College’s updated brand identity reflects proudly upon the College’s heritage with a contemporary and sophisticated flair. In addition to deepening the College’s green and gold color palette, the brand signature is now distinguished by the full use of Philander Smith College in name in combination with the tagline, “Think Justice.” The most prominent facet of the icon is the incorporation of the gold flame, a nod to the College’s affiliation with the United Methodist Church and its status as a founding member of the United Negro College Fund. Most importantly, the facelift is a distinctive image that supports the emerging mission of Philander Smith College to graduate students grounded as advocates for social justice.
We encourage all offices to recycle any old stationery, publications and other print materials that contain outdated messages and feature the old College logo. Our office will work with you to reprint your materials using these guidelines and policies. Thank you for working with us to safeguard the College’s reputation and public image.